Let’s get this out of the way: Oia is stunning. It’s the place on every postcard and Instagram feed, with its iconic blue domes and cinematic sunsets. But many visitors make the mistake of staying only in Oia and missing out on the island’s diverse personality.
Fira offers more nightlife and better transportation links, Imerovigli boasts equally jaw-dropping caldera views with fewer crowds, and villages like Pyrgos, Megalochori, and Emporio offer authentic charm, history, and local culture. Oia’s beauty is best appreciated in doses—don’t base your entire trip around it.