7Fira – Best for First-Time Visitors

Fira, the island’s capital, is a lively hub that balances caldera beauty with convenience. It offers a wide range of accommodations, from boutique hotels to more affordable options, making it suitable for many budgets. Fira’s central location makes it ideal for exploring the island, with easy access to public transport, restaurants, shops, and nightlife.

This area is perfect for travelers visiting Santorini for the first time who want to experience a bit of everything. While parts of Fira can feel busy, staying just outside the main center provides beautiful views without the constant crowds.