10 European Towns You’ll Never Forget

Fira is one of those places where the setting does much of the work. Built dramatically along the edge of Santorini’s volcanic caldera, the town offers extraordinary views across the Aegean, especially around sunset.

The luxury scene is one of Fira’s biggest attractions. Sophisticated hotels feature private terraces, plunge pools and suites carved into the volcanic cliffs, while restaurants serve contemporary Greek cuisine alongside spectacular caldera views.

Fira also has plenty of culture. Museums, Orthodox churches, galleries and traditional Cycladic architecture provide an interesting contrast to its glamorous side. For an especially memorable experience, walk the caldera path toward Firostefani as the evening light begins to change.